02The problem

The owner runs two distinct businesses targeting completely different audiences — premium-tier domestic pilgrims for Salma Travels, and foreign industrial buyers for TLCBD — and needed each brand to feel unmistakably first-class to its specific audience without either site contaminating the other's tone.

03The approach

Two sites, one studio, distinct visual languages. Salma Travels: a calm, trust-led booking experience for premium hajj packages — itinerary clarity, pricing transparency, lead capture engineered for committed pilgrims. TLCBD: an English-led, foreign-facing portfolio engineered for industrial credibility, so the consultancy can speak directly to international buyers without losing nuance to translation.